American Heart Association’s Maternal Health Campaign
Client
American Heart Association, Go Red for Women
Project Scope
Art Direction, Graphic Design, Print, Digital, Social Assets
Cardiovascular disease is the leading cause of maternal death in the U.S. 'My Health is Our Health' is an awareness campaign aimed at the hearts of soon-to-be moms and new moms.
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Through a variety of multi-media platforms, the campaign reminds mothers to talk to their doctors and prioritize their heart health during their pregnancy and in the critical weeks and months after giving birth.
This campaign was a collaborative effort between my creative partner and copywriter Lisa Wartenberg at 9thWonder agency. My role included designing digital and print assets that followed existing American Heart Association brand guidelines.